Autumn mood 14 octubre, 2018 – Posted in: BRANDS, GIRL, PIUPIUCHICK

New campaign of Piupiuchick

«U N P L U G»
This collection is an appeal to bring childhood back to basics. It is a conscious effort to encourage our children to get back to the art of play. Letting go of technology, if only for a little while, to explore and rediscover the magic of imagination and curiosity.
Inspired by calming moments of daily life, the color palette is soft and wintry. The blacks and ecrus; the khakis and taupes; make room for a calm, paused, childhood and time as a family. The fiery tones remind us of a toasty fire, warming the soul!  
…there is nothing more magical than an unplugged childhood.